Put SEO in
control mode
You don’t need more SEO tactics. You need answers. SearchPilot lets enterprise teams run SEO A/B tests across thousands of pages to understand what positively impacts website performance.
- Empower SEOs to make measurable, meaningful website changes.
- Demonstrate attributable ROI from organic search.
- Never deploy a change that leads to a decrease in traffic or rankings to your website again.
- Experiment and optimize your site for organic traffic and conversions
Complex SEO tests at scale
Run SEO tests you’ve always wanted to, including full-funnel and internal linking experiments, template changes, redesigns, and site functionality features.
Disruptive SEO testing
Make rules-based changes to many pages at once across large enterprise site sections, perfect for split testing. Test. Get answers. Make data-backed changes.
A tool built by SEOs, for SEOs
We handle over a billion requests each month, so we understand speed and scale. SearchPilot adapts quickly, with no perceivable impact on page load speed.
Professional services
From designing tests to validating your results, our SEO experts combine knowledge, experience and additional tools to support you on your SEO testing journey.
How SearchPilot works
We don’t split users, we split pages. Each page has one version, one page to crawl, one robust result. With every test, we:
- Create statistically-similar buckets of control and variant pages.
- Create a forecast of expected traffic to the group of pages you’re testing on.
- Measure the organic traffic to the two buckets.
- Calculate whether any difference in traffic compared to the forecast is statistically significant.
Any platform, no coding required
SearchPilot integrates with any setup. Choose from Proxy, API, or Edge. We apply tests directly to your HTML, so there are no source code changes. We work with any CMS, CDN, or server.
Built to handle high traffic
We use a high-availability infrastructure across 8 global data centers in AWS. We are trusted by some of the world’s highest-traffic websites and biggest names in e-commerce.
A unique testing methodology
Our proprietary neural network model considers factors like seasonality, competitor activity, algorithm updates and AI influence, so you’ll only ever act on tests with proven wins.
Easy analytics integration
SearchPilot connects to Google Analytics (including GA360) and Adobe Analytics, as well as enabling custom reports to help you communicate test results to your organization.
SEO test result dashboard
See all your initiatives at a glance, along with their associated results and impacts. Create accurate reports and show leadership the value of what you do.
Put SEO in control mode with a list of changes and their associated impacts.
See summary impacts at a glance along with statistical overview and outcome.
Expand individual test results to see trends, analysis, advanced statistics, and more data.
Test program overview
Manage and monitor the health of your experimentation efforts with the overview dashboard. Get value from individual tests and benefit from the speed and focus of the entire experimentation program.
See performance data for the program as a whole including summary statistics and test cadence information.
Drill into recent test results to get the information you need to communicate recent wins to key stakeholders.
Track and monitor testing cadence to drive program performance. The best testing programs pay close attention to the maintaining test volume.
SEO Test result detail
Make informed decisions with confidence with all the statistical analysis you need to understand the impact of your changes.
Track the credible interval over time to build understanding and confidence in the test result. Switch between metrics to see the impact on traffic, impressions, LLM traffic, and more.
The bottom end of the credible interval crosses the x-axis, showing a positive test result.
Box plot shows the credible interval of outcomes. In this test, the green range shows that even the bottom end of the credible interval is positive, showing a winning test.
Ready To Test analysis
Check that your proposed tests are powerful enough, with enough pages and traffic to expect a confident result. See how suitable your selected sections are before you launch your experiment.
Testing section statistics give you the information you need to build the most powerful test sections, including enough pages with enough traffic, and high enough correlation.
Visualising traffic to potential buckets makes it easy to see at a glance that the pages are highly correlated and safe to run high performance tests on.
Overall test readiness score helps you pick site sections suitable for running powerful and sensitive tests that can detect even small uplifts with high confidence.
Advanced Analysis
Gain confidence in your test results and model quality with advanced statistics. Stay informed about the length of your experiments and whether early results are likely to last.
Get advanced diagnostics on forecast accuracy that can be affected by traffic levels, distribution and variability as well as by the number of pages in the test.
Use data to decide whether to leave a test running, or act on the results you are seeing now.
Put it all together to understand how much longer a test might need to run for, or get the confidence you need to roll out a winner.
Googlebot crawl analysis
Monitor how much of your site has been recrawled by Google since launch to determine when SEO tests can have an impact.
Switch between sessions crawled to check on your most important pages and percentage of all sessions crawled to check the long tail.
Crawl data helps tell the difference between a change that hasn't been seen by Google yet and an inconclusive test.
Compare the crawling of control and variant URL groups to ensure similar treatment and behaviour.
Search Console analysis
Use Search Console data to validate and understand the impact of your SEO tests and help explain the results you are seeing in your business metrics.
Compare the average change in rankings of the variant pages during the test to the change in control page rankings.
Compare the average change in click through rate to the variant pages during the test to the change in control page click through rates.
Visualise the impact of the test with before and after data on control and variant pages.
Publish screen insights
Get detailed, easy-to-understand summaries of every change you plan to publish on the site. Use this for audit trails, to support enterprise workflows and aid sign-off.
Build QA workflows around test publishing to align with enterprise policies and procedures.
Publish page insights show details of all changes you are about to make to the site section.
Drill down into details of additions, deletions, and modifications of rules, matchers, and on page values to ensure you are publishing exactly what you intend to.
Infrastructure monitoring
Monitor your response and processing time to ensure fast website performance that drives business results.
Track the health of your origin servers to deliver performant user experiences.
Check that even the slowest pages are meeting acceptable performance standards.
Monitor SearchPilot performance over time to optimise the user experience.
Customize titles and meta data for maximum impact
Experiment to see the impact changes to titles and metadata can have on your enterprise website’s organic traffic.
Test changes to on-page content
Reveal which on-page content changes have the biggest impact on your organic traffic, conversion-rate and ROI.
Markup your site with valuable structured data
Identify what helps Google understand your site best. Test markups like Reviews, FAQPage, Breadcrumb, LocalBusiness and more.
Automated smart bucketing
Our agile and automated bucketing algorithm allows you to run tests at speed, without investing your resources on untested bets. Automatically bucket your pages before you deploy tests and ensure groups of pages are statistically similar, considering average traffic, variability of traffic, and seasonality.
Cross-team collaboration
With SearchPilot, SEOs can work with the wider team to maximize the value of SEO testing. Equip marketing with the confidence to invest in SEO. Accompany engineering requests with an expected uplift. Give leadership clarity of how to invest with evidence. Empower product teams to measure the search impact of their ideas.
Reduced roll-out friction
Our platform allows you to only put winning changes live. Test ideas in a controlled environment to assess their impact on traffic and conversions before deploying them across thousands of pages. Save engineering’s time. Minimize resource dependencies. Roll changes out quickly and at scale to capitalize on engaged traffic.
QA-ready technology
We don’t compromise on quality assurance (QA). SearchPilot is ISO27001, PCI DSS, GDPR, and HIPAA compliant. We don’t store or cache your pages, so all PII or payment data remains fully secure. Our platform also has mandatory 2-factor authentication, multiple permission levels, and single sign-on capabilities.
Generate revenue. Elevate organic growth. Discover SearchPilot.
Start testing your SEO hypotheses to deploy only winning tests, grow your organic traffic and maximize your conversions. Let’s talk.
