This webinar replay, presented by Craig Bradford, shared a framework on how CMOs, SEO and marketing leaders can set and achieve their SEO goals. He also shared examples of how to apply this framework for specific teams, such as technical SEOs, SEO testing teams, and agencies.
Drive Performance With These 4 Disciplines for SEO Teams
(A Step-by-Step Guide to Setting and Achieving SEO Goals)
Why setting organic traffic and keyword goals alone doesn’t make sense
The four disciplines of setting, planning, and executing your goals
How to set your broad SEO goal and the mini-targets to achieve that
How SEO testing can give you confidence in hitting your goals
Templates and examples that you can use to set your goals
Good luck hitting your goals!