Something we are very often asked during the sales process is what are some examples of winning tests? It comes up so often that I put together a resource listing some interesting winning tests - some predictable, some less so, ranging from modest uplifts that you really need to be running a statistical testing program to be sure worked to some stonking winners where it’s great to be able to know just how good they were.
You can check out the full presentation here, or keep reading:
1. Winning SEO test: increasing the number of related article links
A customer tested increasing the number of linked-to article pages on each content hub page, taking it from two article pages to four.
The result was an 11% increase in organic traffic.
2. Winning SEO test: adding internal category links to the home page footer
A customer tested adding over 70 additional links to the homepage.
The result was a 5% increase in organic traffic.
3. Winning SEO test: localising/localizing product content for a US website
A customer tested localizing ecommerce product content from the UK market for the US market.
The result was a 24% increase in organic traffic.
4. Winning SEO test: adding the current month and year to title tags
A customer tested adding “December 2020” to their title tags (in December 2020!).
The result was a 5% increase in organic traffic.
5. Winning SEO test: adding content to target featured snippets
A customer tested adding informative content aimed at winning featured snippets.
The result was a 25% increase in organic traffic.
6. Winning SEO test: including the brand at the beginning of the title
A customer tested putting their brand at the front of their title tags.
The result was a 15% increase in organic traffic.
7. Winning SEO test: bringing content out of tabs
A customer tested removing the tabs and accordions that were concealing product information on initial page load.
The result was a 12% increase in organic traffic.
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