Search Isn’t Dead. It’s Just Getting Smarter

When: 28th of May, 5pm BST / 12pm ET / 9am PT

This exclusive session was recorded live during SEO Week in New York.

Is AI really killing SEO, or is it the biggest opportunity in digital marketing right now?

Discover the truth behind Google's latest shifts, including explosive growth in search volume, the rise of zero-click searches, and the real impact of AI on your search strategy.

Join Rand Fishkin, Founder & CEO at SparkToro, and Will Critchlow, Founder & CEO at SearchPilot, for a candid session uncovering what’s really happening in the world of search and why most marketers are focusing on the wrong metrics.

This is a no-fluff session with practical advice directly from industry pioneers on how to optimise your SEO in a zero-click world, and leverage AI without losing your edge.

Register Now

Why search traffic is booming despite fewer clicks per query.

SEO vs AI reality check: What's hype, what's real, and what's next.

Impressions as the new SEO metric: How to optimize visibility beyond clicks.

Why successful marketers follow audiences, not predictions.

Who Should Attend?

SVP Digital & Ecommerce
VP of Marketing / Global Head of Marketing
Head of SEO
Director of Ecommerce, Director of Digital Marketing
Head of Product
Anyone responsible for ambitious SEO targets who needs a practical, proven framework

Who's Will Critchlow & SearchPilot

At SearchPilot, we specialize in turning organic search into a high-performance channel through rapid SEO A/B testing.

Before spinning SearchPilot out as an independent company in early 2020, Will was CEO of Distilled, the company that created the platform that would become SearchPilot. Distilled was an SEO agency founded in 2005 by Will and his co-founder Duncan Morris. It was acquired by Brainlabs at the same time as SearchPilot spun out.

Who's Rand Fishkin

Rand Fishkin is cofounder and CEO of SparkToro, makers of fine audience research software, and indie game developer Snackbar Studio. He’s dedicated his professional life to helping people do better marketing through his writing, videos, speaking, and his book, Lost and Founder. When Rand’s not working, he’s usually cooking a fancy meal for the love of his life, author Geraldine DeRuiter.

Rand was previously the cofounder of Moz, and Inbound.org, and a co-author on The Art of SEO. He’s keynoted over 100 events around the world on marketing, technology, and startup topics. You can find him online (from most to least used): Threads, LinkedIn, Bluesky, Instagram, Mastodon, Twitter, Facebook, Slideshare, Quora, and Pinterest.