Thoughts from the SearchPilot team
A lot of our writing is based on lessons learned running SEO tests. If you're new here, you might want to read more about how SEO A/B testing works before you get started.
We also publish a lot of SEO A/B testing case studies that you can opt to receive by email every other week if you wish.
Edge SEO and SEO testing on the edge
SEO at the edge means any SEO changes that are made after the HTML is created by your CMS or origin server before it is served to the user. These changes are made closer to the user by modifying the HTML on the way “through” a CDN-like layer.
The biggest benefit is that you aren’t constrained in the changes you can make. Between engineering resource constraints, and technical limitations of some web platforms, there are certain kinds of changes that can be difficult, prohibitively expensive, or even impossible to make via a CMS or origin code change. Many of these changes are quick and easy to make by modifying the HTML output at the edge.
What marketing leadership needs to know about modern SEO
I know a lot of folks who started out in SEO, and are now in marketing leadership positions.
One challenge, when this happens, is that it’s hard to stay plugged in to SEO news, but you still have oversight of the SEO channel.
Does this sound like you? Here’s what you need to know:
Video - Imagining an Apple search engine
SEO is Hard
Is the future of SEO just CRO?
How to make sense of SEO A/B test results
How we set about defining SearchPilot's Mission in the midst of a global pandemic
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests
GPT-3 computer-generated text is ready for SEO testing
Introducing the SEO A/B Testing Whitepaper