SEO Test Results and Case Studies
How we run SEO tests
All the case studies below are based on controlled experiments run with the SearchPilot platform. If you're interested to know more before diving into the individual case studies, you can read more about how SEO A/B testing works, sign up to get these case studies by email every other week or get a demo of the SearchPilot platform.
Can adding age ranges to titles boost traffic for SEO?
Does adding a list of offered amenities to store location pages improve SEO?
Does appending the brand name and location at the end of the title tag have an impact on organic traffic?
Does upgrading a listings website’s “cards” with more information improve organic traffic?
Does redirecting trailing slash URLs to the non-trailing slash equivalent improve organic traffic?
Does removing a product carousel improve organic traffic?
Does Changing Introductory Text and H1 Improve Click-Through Rate and Conversions?
On this week’s #SPQuiz, we looked at how updating the H1 and the introductory copy can affect SEO performance for a company’s local pages. The changes would emphasize language around service quality, with the aim of improving E-A-T signals. How did this impact organic traffic?
We previously ran this same test for the same customer, which provided inconclusive results. We decided to rerun the test to see if the results would differ, resulting in a positive outcome.
How did this impact organic traffic?