SEO Test Results and Case Studies

In this week’s #SPQuiz, we test the addition of AI-generated content to pages to see if we can increase organic traffic. The customer is in the travel industry, what do you think the impact on their organic traffic was?

This week’s #SPQuiz, we asked our followers whether they thought we could improve organic traffic by implementing article schema on article pages. Here is what they thought: Twitter: About 60% of you believed that adding article schema to article pages had no detectable impact on organic traffic, while 38% think there was a positive impact. LinkedIn: On LinkedIn, our followers believed slightly differently, with 52% believing that adding article schema had a positive impact and 43% saying there was no detectable impact to organic traffic.

For this week’s #SPQUIZ, we asked our followers whether they thought that we could improve organic traffic by updating the H2’s of a customer’s product pages to include the product name and be rephrased into a question.

In this week’s #SPQUIZ case study, we asked our followers whether they thought that we could improve organic traffic by removing ad listings that were not in the same location as the page. How did this change impact SEO performance? Here is what our followers thought: Twitter: LinkedIn: The Case Study Matching page content to search intent is a core principle of SEO which is why we ran a test to determine how well our customer was performing in this area.

In this week’s #SPQuiz, we asked if incorporating the keyword phrase ‘The Best’ in your title tags would help improve organic traffic.

For this week’s #SPQuiz, we asked our Twitter followers and Linkedin followers what they thought the impact on organic traffic would be when we added the age ranges into the title tags of their location pages. Twitter Here’s what they thought: Most of our Twitter followers believe this change positively impacted organic traffic, while 14% think it had no impact whatsoever. LinkedIn About 42% of our LinkedIn followers believe it would have a positive impact on organic traffic and evenly split between those that thought it was negative or no detectable impact.

In this week’s #SPQuiz, we looked at whether adding a list of offered services to a large retailer customer’s store location pages, as a way to provide helpful information for their customers and search engines, would improve the organic traffic to their store locator pages. We asked our followers on both Twitter and LinkedIn what they thought the impact would be on organic traffic. Here is what they thought: Twitter:

In this week’s #SPQuiz, an ecommerce customer for outdoor wear tested whether appending the brand name and location at the end of a title tag made any impact on organic traffic. The change would add the brand name of the customer followed by a locale, Canada, to the existing title tag, This change was only implemented on their Canadian domain. We asked our followers on both Twitter and LinkedIn what they thought the impact would be on organic traffic.

In this week’s #SPQuiz, a listings website upgraded their category pages with a “swipe for more info” function that added additional information for each listing. Previously the website wouldn’t display the details of the listing without clicking onto a new page. We asked our followers on Twitter and LinkedIn what they thought the impact would be on organic traffic. Here is what they thought: Twitter Poll The majority of our Twitter followers thought this change would have a positive impact on organic traffic while 31% thought it would have no detectable impact.