SEO Test Results and Case Studies
How we run SEO tests
All the case studies below are based on controlled experiments run with the SearchPilot platform. If you're interested to know more before diving into the individual case studies, you can read more about how SEO A/B testing works, sign up to get these case studies by email every other week or get a demo of the SearchPilot platform.
Can adding third-party ratings to meta descriptions improve SEO performance?
Can improving freshness signals in titles benefit SEO?
What's Better for SEO: Unique or Templated Content?
Do 301 Internal Links Harm SEO?
Can emojis in title tags be beneficial for SEO?
Impact of authorship content on E-A-T signals

Lauren Macalalad