SEO Test Results and Case Studies

For this week’s #SPQuiz, we asked our Twitter followers and Linkedin followers what they thought the impact on organic traffic would be when we added the age ranges into the title tags of their location pages. Twitter Here’s what they thought: Most of our Twitter followers believe this change positively impacted organic traffic, while 14% think it had no impact whatsoever. LinkedIn About 42% of our LinkedIn followers believe it would have a positive impact on organic traffic and evenly split between those that thought it was negative or no detectable impact.

In this week’s #SPQuiz, we looked at whether adding a list of offered services to a large retailer customer’s store location pages, as a way to provide helpful information for their customers and search engines, would improve the organic traffic to their store locator pages. We asked our followers on both Twitter and LinkedIn what they thought the impact would be on organic traffic. Here is what they thought: Twitter:

In this week’s #SPQuiz, an ecommerce customer for outdoor wear tested whether appending the brand name and location at the end of a title tag made any impact on organic traffic. The change would add the brand name of the customer followed by a locale, Canada, to the existing title tag, This change was only implemented on their Canadian domain. We asked our followers on both Twitter and LinkedIn what they thought the impact would be on organic traffic.

In this week’s #SPQuiz, a listings website upgraded their category pages with a “swipe for more info” function that added additional information for each listing. Previously the website wouldn’t display the details of the listing without clicking onto a new page. We asked our followers on Twitter and LinkedIn what they thought the impact would be on organic traffic. Here is what they thought: Twitter Poll The majority of our Twitter followers thought this change would have a positive impact on organic traffic while 31% thought it would have no detectable impact.

For the first #SPQuiz of 2023 we looked at whether redirecting trailing slash URLs to the non-trailing slash URL had any impact on organic performance. These pages already had a canonical to the non-trailing slash URL, but got a small amount of organic traffic. We asked our followers on both Twitter and LinkedIn what they thought the impact would be on organic traffic. Here is what they thought: Twitter Poll Most of our Twitter followers thought this test wouldn’t have an impact on traffic that we’d be able to detect, with almost a quarter thinking it would have a negative effect.

On this week’s #SPQuiz, we looked at the value of removing the product carousel element on a customer’s store pages affected their SEO performance. This change would completely remove the element which could positively or negatively impact the pages organic traffic. How did this impact organic traffic? The votes were fairly evenly split, however inconclusive took a narrow lead. In this case though, the minority was correct - this change had a positive impact on organic traffic!

On this week’s #SPQuiz, we looked at how updating the H1 and the introductory copy can affect SEO performance for a company’s local pages. The changes would emphasize language around service quality, with the aim of improving E-A-T signals. How did this impact organic traffic?

We previously ran this same test for the same customer, which provided inconclusive results. We decided to rerun the test to see if the results would differ, resulting in a positive outcome. 

How did this impact organic traffic?

We tested removing the word “Airport” from the title tags of a travel customer’s flights pages. This test was run in three different markets. Now that Google rewrites title tags more frequently, title tag tests have a new layer of complexity. How did that impact this test?

In this week’s #SPQuiz we asked our followers what they thought the impact on organic traffic would be when taking content on the page and putting it into a collapsible section. Here is what they thought:  The Case Study  An ecommerce customer’s category pages were set to have more content added to them, so their UX team requested the existing FAQ content to be put into a collapsible section as a way to minimize the amount of content at the bottom of the page on the initial page load.

This week we asked our Twitter followers what they thought the impact would be of adding dateModified into schema markup on location pages. Here’s what they thought: Most of our Twitter following thought this test wouldn’t have an impact on traffic that we’d be able to detect. Around a quarter thought it would be positive, and only a handful of people thought it would have a detrimental impact.