Resources
Generative Engine Optimization (GEO): Stop Guessing and Start Testing
Without a testing methodology, adapting to AI search is just guesswork - you’re in React Mode making changes and hoping for the best without a view of the trade-offs between SEO and GEO. GEO testing moves you to Control Mode, allowing you to build a playbook for what actually influences AI-driven traffic and revenue.
10 SEO A/B tests that delivered over 10% more traffic + a bonus 50% winner
Back to basics: explanation of what SearchPilot does
Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark
Generative Engine Optimization (GEO): Stop Guessing and Start Testing
Without a testing methodology, adapting to AI search is just guesswork - you’re in React Mode making changes and hoping for the best without a view of the trade-offs between SEO and GEO. GEO testing moves you to Control Mode, allowing you to build a playbook for what actually influences AI-driven traffic and revenue.
Death of the keyword: the 10 trillion search revolution
[Updated 2024] What is SEO A/B testing? A guide to setting up, designing and running SEO split tests
SearchPilot partners with Marks and Spencer to Power SEO Experimentation
Does Changing an H2 to an H1 Improve Organic Traffic?
A travel industry customer of ours decided to test changing an H2 on the page to an H1, as they previously did not have one.
How does removing SEO text impact SEO performance?
Does removing meta descriptions improve click-through rates?
Will removing self-referential breadcrumb links improve organic traffic?
Back to basics: explanation of what SearchPilot does
I get asked, from time to time, to explain SearchPilot from the very basics. What do we do, for a layperson? This short 2.5 minute video has the answers.
SEO depreciation - what would happen if you did nothing?
Search Isn’t Dead. It’s Just Getting Smarter with Rand Fishkin & Will Critchlow
The One-Page SEO Testing Plan: How to Get Buy-In for SEO Testing
Supercharge your Organic Traffic Growth with Data-Driven Strategy
Increase your organic search traffic with SEO A/B testing. Learn how to measure the impact of website changes, stay ahead of the competition, and make informed decisions with data and analytics from SEO A/B testing. Download this solution brief to learn more.
Grow your Organic Traffic with these 10 Proven SEO Test Ideas
SEO A/B testing: Realizing the value of a good experimentation program
Boost your Website Results and Increase Organic Traffic with SEO A/B Testing
Is Google Killing PLPs? Ecommerce SEO lessons from Demetria Spinrad on crowded SERPs
Following our recent webinar with Demetria Spinrad, SEO Consultant at SearchPilot, this article explores how Google’s Shopping features and AI experiences are reshaping the role of product listing pages (PLPs) in ecommerce.
The One-Page SEO Testing Plan: How to Get Buy-In for SEO Testing
SEO depreciation - what would happen if you did nothing?
[Webinar Replay] - Optimizing Search: Designing an Effective SEO Experimentation Program (Pt1)
Building Growth Teams at Rocket Ship Startups with Brian Hale (VP at DoorDash and ex-VP at Facebook)
My guest Brian Hale joins me for the final episode of Season 1 of the Business Class Lounge. He is VP of Growth at DoorDash. We met over a decade ago when he was in the growth team of Facebook, and we got to work on some SEO initiatives. In the intervening decade, he rose through the ranks to become VP of Product Growth across Facebook before joining DoorDash.
Business Class Lounge Season 1: Episode 5 with Brian Provost
Business Class Lounge Season 1: Episode 6 April Dunford
Business Class Lounge Season 1: Episode 1 with Kieran Flanagan
Search Isn’t Dead. It’s Just Getting Smarter with Rand Fishkin & Will Critchlow
How SEO Is Changing in 2025: Key Insights from Rand Fishkin and Will Critchlow
Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark
SEO testing lessons from more mature experimentation programs - a conversation with Ryan Lucht
The One-Page SEO Testing Plan: How to Get Buy-In for SEO Testing
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