Resources
Generative Engine Optimization (GEO): Stop Guessing and Start Testing
Without a testing methodology, adapting to AI search is just guesswork - you’re in React Mode making changes and hoping for the best without a view of the trade-offs between SEO and GEO. GEO testing moves you to Control Mode, allowing you to build a playbook for what actually influences AI-driven traffic and revenue.
10 SEO A/B tests that delivered over 10% more traffic + a bonus 50% winner
Inside adidas: How a Global Brand Builds an Insight-First SEO Program
Back to basics: explanation of what SearchPilot does
SearchPilot partners with Marks and Spencer to Power SEO Experimentation
SearchPilot, provider of the leading enterprise SEO testing platform, has announced a multi-year partnership with Marks and Spencer, one of the UK's most iconic retail brands.
What is SEO A/B testing? A guide to setting up, designing and running SEO split tests
Death of the keyword: the 10 trillion search revolution
Generative Engine Optimization (GEO): Stop Guessing and Start Testing
Does removing meta descriptions improve click-through rates?
In this week’s #SPQuiz, a customer of ours decided to completely remove meta-descriptions on pages that had descriptions over the recommended character limit.
Will removing self-referential breadcrumb links improve organic traffic?
How does removing SEO text impact SEO performance?
Does Changing an H2 to an H1 Improve Organic Traffic?
Search Isn’t Dead. It’s Just Getting Smarter with Rand Fishkin & Will Critchlow
How SEO Is Changing in 2025: Key Insights from Rand Fishkin and Will Critchlow
The One-Page SEO Testing Plan: How to Get Buy-In for SEO Testing
SEO testing lessons from more mature experimentation programs - a conversation with Ryan Lucht
Google Product Grids and AI Mode: The Ecommerce SEO Playbook with Brodie Clark
Here's everything we announced at our Control Mode event
"Control Mode" isn't just a slogan. It's a system. It's a workflow we've built to give you the confidence and authority to drive real, attributable growth in this new era of search. Here's everything we announced on November 13th.
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SearchPilot supports GEO A/B testing
How SearchPilot analyses test data
Back to basics: explanation of what SearchPilot does
Control Mode - the game
Search traffic is never a straight line. Between algorithm updates and seasonal shifts, the market is a turbulent ride. Can you handle the fluctuations and keep your performance on track?
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SearchPilot SEO Testing ROI Calculator
SEO Forecaster
SearchPilot TestScout: how many tests could you run per year?
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