Join us for dinner with eleven other senior ecommerce, product and digital leaders from enterprise retail brands, in the private vaults under Manchester's old bank. One table, off the record, and a straight conversation about what AI search is changing and what is genuinely worth testing.
An invitation-only SearchPilot dinner · One table of twelve
Retail teams testing with SearchPilot
You arrive at the old Manchester & Salford Bank on Mosley Street.
The harder question is what to actually change. No dashboard will tell you, and every idea ends up as a ticket on someone's roadmap.
Small enough that everyone speaks, senior enough that everyone is worth listening to.
Will co-founded SearchPilot in 2020, after fifteen years running Distilled, to help enterprise ecommerce teams prove which SEO changes actually move performance. Ask him what AI search means for retail and he's already answered in public: is GEO working at all, agentic commerce with JD Sports and Sitebulb, ecommerce SEO with Ross Hudgens.
Craig runs SearchPilot day to day and sits closer to the tests than anyone. Every two weeks he sends Flight Log, a round-up of the latest AI search news and articles (see the latest send). At dinner, he's the one to ask which AI search tests on big ecommerce brands have surprised us lately.
They go to the people who own search, product and ecommerce at brands you already buy from. Marketing Directors, Heads of Digital and Ecommerce, Directors of Digital Experience, Group SEO Managers, Senior Directors of Growth. You'll recognise the names when you sit down.
The other eleven go to other people. This one can only ever be yours: it's the seat marked you. Dinner and drinks are on us. Put your name on it below.
No agenda deck. Bring your hardest one.
One long table, underground, in the old vaults of The Cut & Craft. No agenda deck, just dinner and the conversation.
Meet the table over a glass of something good. No name badges, no pitch.
A relaxed, hosted conversation: what AI search is really changing for retail, and what's worth doing about it.
Talk usually turns to what's actually working: the experiments worth running, the ones that surprised us, and what we'd try next. Wherever the table takes it.
Stay as long as the conversation's good. The best ideas tend to land after the plates are cleared.
Dinner is downstairs, in the old safe room of the Manchester & Salford Bank: underground, behind the original iron vault door, panelled in dark wood with one long table running down the middle.
It is about as private as a room in this city gets, which is rather the point. Good steak, good wine, and a conversation nobody has to guard.
38-42 Mosley Street, Manchester M2 3AZYes, and no need to compromise. The kitchen caters for vegetarian, vegan and pretty much any dietary need with notice. Tell us about any requirements or allergies when you request your seat and we'll arrange it with the restaurant in advance.
The Cut & Craft, 38-42 Mosley Street, Manchester M2 3AZ, a couple of minutes from St Peter's Square. It's the old Manchester & Salford Bank building. Come in and the team will take you down to the vaults.
Nothing. Dinner and drinks are on us. We just ask that you come ready for a proper conversation.
A small group, capped at twelve, of senior retail and ecommerce leaders (search, growth, product and digital) from brands you'll know. We keep it intentionally small so the conversation stays candid.
Yes, please do. If there's a peer or colleague who'd get as much out of the evening as you, bring them along. Just add their name when you request your seat so we can save you both a place at the table.
Tell us a little about you and we'll confirm your place in the vaults at The Cut & Craft, Manchester directly. It's a single table of twelve, so we confirm each seat personally.
We'll be in touch shortly to confirm your place at The Cut & Craft, Manchester. We'd be delighted to have you at the table.