About SearchPilot

Will Critchlow - Founder and CEO

Will founded Distilled with Duncan in 2005. Since then, he has consulted with some of the world’s largest organisations and most famous websites, spoken at most major industry events and regularly appeared in local and national press.

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Will Critchlow is CEO of Distilled - a company he founded in 2005 with Duncan Morris. Distilled provides online marketing services from offices in London, New York and Seattle, hosts the SearchLove conference series in the US and UK, produces the popular online training platform DistilledU, and runs the SEO split-testing platform DistilledODN.

More about Will

His academic background is mathematics with a degree from the University of Cambridge (St. John’s College) including a graduate thesis on auction theory.

Previous jobs included programmer, strategy consultant in the telecoms industry and floor sweeper. He hated sweeping.

Will is married to Heather, has a daughter (Rachel) and son (Adam), plays basketball for Euston Power and occasionally loses to his brother at squash.


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